Platform relaunch
Client
Loading Bar
Services
Brand development
Front-end development
User experience design
User interface design
E-commerce
Website
loading.bar

We created a lightning-fast online publishing platform and online shop outlet for Loading Bar, ‘the most popular & least intimidating gaming bars in Greater London.’

Our remote Discovery session revealed Loading Bar needed a way for the distributed team to publish articles, guides, sell merchandise, and quickly broadcast venue updates — especially pressing in the current climate.

We based the UI and UX of the site around elements of the existing brand, being careful to reinforce the playful and welcoming nature present in the bars themselves.

On the technical side, we used Gatsby.js and a headless instance of Wordpress, allowing us to create an incredibly fast and smooth experience, while allowing our client to edit and update content on their own.